Just like Facebook, Twitter and Instagram, Pinterest has proven to be quite a catch. The number of users is on the rise and this has become an incentive for businesses to also get on board and market their products. Success of Pinterest is usually measured in the number of followers, repins and other engagement aspects. For a business, being successful on this social platform means more customers and higher exposure. But how do you guarantee that success? Below, we look at five ways in which you can become a Pinterest success story.
1. Understand your audience
Before you even do anything, first understand your target audience. What do they like? What are their interests? What would they want to see and read? It is only when you understand your audience that you can connect with them effectively. You will be able to determine what sort of language to use when addressing them and which kind of content to share with them.
2. Know your competitors
For a business to succeed, it has to do better than its competitors. Thus, understanding your competition is key to success on Pinterest. Get to know what kind of content they post and what methods they use to engage their followers. Once you know what they do, do it better or differently. This will help you stand out from the crowd and get the exposure you need.
3. Content is key
In all forms of marketing, social media or otherwise, content is very important. Poor content drives away fans and negatively impacts your brand. Quality content on the other hand will appeal to people. On Pinterest, users are more likely to repin quality content thus giving it exposure. Whether it is a blog post, an inforgraphic or a picture, give it your best. In addition to pinning quality content, you have to ensure that whatever you pin is relevant to your audience and their interests. This is why the first step of understanding your audience is extremely important. Another important aspect of content is to pin what is currently trending. It will be more popular as compared to old news. You can use Google to find out what topics are trending right now.
4. Descriptions and hashtags
Do not fail to add brief descriptions to your pins. This gives people an idea of what it is about and what they can expect once they visit your page. Hashtags on the other hand, should consist of specific keywords. They help users find your pins easily.
Every once in a while it is necessary to measure your progress. Earlier on, one had to use third party analytics tools on Pinterest. Now however, Pinterest provides useful analytics tools that help you track your pins, repins, your reach and the number of people visiting your website from Pinterest. This helps you create an effective marketing plan and track its success.
With the number of users on Pinterest increasing on a daily basis, learning how to navigate the social media platform and build your own audience is very important. That is where Pinterest account management services comes in.