A website isn’t only a URL that you include in your email signature. It doesn’t exist just so that you have something that will prove to everybody that you’re legit. It serves more than just being your identity in the Internet; it’s a venue for you to reach out to customers and give them a positive experience.
Include business information.
You may get too consumed with how your business website looks like and the type of words that you use so that it looks and sounds cool. However, you might forget that a website shouldn’t only be based on what you want, but also on what you need. And as a business, what you need is a stream of clients who would subscribe to your services or buy your products.
The About page of a website seems trivial, but it actually is a very important part of it. In fact, customers want to get to know a business through their website before they even try to inquire. Imagine it as your answer to the question “Can you tell me more about yourself?” Use it to communicate your mission statement and your goals as a business, which is of course to provide excellent products or services to your clients.
Aside from the About page, you also need to place other crucial information in other various pages of your site. If you have a restaurant, you might need to place a menu somewhere. If you run a fashion design shop, place photos of your products and of your timetable for creating a piece or set of clothes. Another helpful way to provide valuable information to clients is to include customer testimonials.
Place contact information in strategic places and areas in your website. A Contact page is highly important. Some people go directly to this page, so if you don’t have one, they might have a hard time locating your email address or phone number. However, aside from using a single page, you may scatter your contact details all throughout your website, such as on the front page or on the right side bar of your blog.
Make sure that clients wouldn’t have a hard time reaching you through the contact details that you placed.
- Your phone system should have the capacity to accept calls simultaneously. Try business telephone providers such as RingCentral for affordable enterprise-level phone systems.
- Your email address should easily be accessible. Gmail is reliable and free, but you may go beyond by getting @COMPANY-NAME.com email addresses for your team.
- Your Facebook and Twitter accounts should be up and running, and should permit clients to reach out to you.
Of course, your website needs to have the elements of design all contributing to a unified look that attracts clients instead of turning them off. It is best to get a web designer as you hustle your team for ideas and plans for the best website your company can ever have.