Online marketing is in the rage these days. The power of advertising via the Internet has become an essential part of running a successful business.
When managing your own business, it is always a first to figure out ways for your brand to reach more people. Numerous strategies are formulated when it comes advertisement, and one of the best ways to move on when it comes to online media is through the use of Search Engine Optimization (SEO).
Having the Advantage
What is SEO? It mainly deals with processes and systems implemented in your website with the result of getting higher rankings in search engines (typically, Google). It is not exactly cheap, but compared to other means of increasing your website traffic (Pay-Per-Click, above all things), it is proven to be cost effective in the long run.
There are two major types of SEO – the black hat method and the white hat method. The white hat method dwells on a more effective and long-term approach in increasing ranks such as link building, guest posting, and the like. On the other hand, black hat techniques are more focused on getting higher rankings by use of methods that are deemed illegal by the search engines. Some ways to implement it is through spamming key words and/or links, making use of automated content, or even linking empty/trash URLs that are not even related to the client’s website. Be informed, though, that Google has released certain updates that look for websites that implement black hat SEO and decrease their rank. It is advised that you stay away from black hat methods as much as you can since it has been proven that these do not work. Needless to say, the best way to apply SEO is through the use of white hat techniques.
Imagine yourself looking for something online. Unless you already know where to look (which is very rare), the next best thing is to look for it using a search engine. Not only does a search engine provide you with search results on the fly, most results sort the websites according to its relevance to the key word.
This is where SEO comes in. If it is used, your website will steadily increase its ranking and eventually show up in the first pages and even on the top of the list. Studies show that more than half of the people using search engines click on the first entry almost always. That means the higher your website’s ranking is, the better the chances you have in getting a visitor.
Guest Author Rod Tolentino is a marketing consultant for Affilorama, an affiliate marketing portal. You can also check their affiliate marketing blog and affiliate marketing forum for more tips and information about affiliate marketing. They also offer, free affiliate marketing lessons for beginning and advance affiliates.