Some see SEO as an endless mess of tracking this and that, making it difficult to see just how much influence your website or other people’s page are having on the web. As far as tools to help you, it would probably make most sense to use the tools offered on Google Chrome, the product of the SEO battleground. Through my time as an SEO, I have tried many tools and have made discoveries about which are more helpful than others.
Here are a couple of those tools that have stayed by my side since the start, and I honestly can say that I don’t know what I would do without them.
1.SEO Site Tools
SEO Site Tools is nothing less tan a must-have when it comes to page analytics. You basically get the entire package here, including visible rage rank on every page you visit, Adplanner data, the date the page was last cached, as well as social media reactions. Easy to read graphs give Alexa rank trends, plus Yahoo Site Explorer indexation and more. One of the features I’m not a huge fan of is the somewhat obtrusive highlight of nofollow links on pages, it’s make every link extremely red and hard to read. I’ll continue on with that later.
2.SEO for Chrome
While some might think that this extension was created by Google themselves, it actually wasn’t. The program used to just be called Chrome SEO, but Google asked the creators to change the name. No matter what the name is, SEO for Chrome is an extremely valuable tool if you need quick numbers on pages. The main platform of the extension is a comprehensive list that addresses a large number of variable and ranking information. This includes (not but limited): pages indexed on Google, Majestic SEO, Yahoo and Bing; backlinks on those same engines/programs; domain details; traffic information via Alexa, Google PageRank and plenty more.
The formatting of this extension is what I really like the most about it, not only is the information extremely valuable, but you will be able to get the information very quickly.
Of course you know that SEOmoz is one of the defining online institutions for SEO, so having the Mozbar is an extremely crucial tool to have on your browser. Perhaps the best feature on Mozbar is the SERP overlay tool that quickly compares elements from Yahoo!, Google and Bing all together. Like the other tool bars, you’ll get easy access to metrics. You’ll also get detailed MozRank data on the Link Data tab in the extension, plus a whole array of other valuable data to work with.
Remember what I mentioned before about how I wasn’t fan of SEO Site Tools nofollow link feature with the bright red? That’s where NoFollow Simple comes in. It really is simple because the extension only serves one purpose (a valuable one), and that is outlining nofollow links on pages. When looking at a page, it is much easier on the eyes than the solid box highlights from SEO Site Tools. I find this tool most useful for guest posting opportunities to see if previously written articles by others have had their links nofollow.
While SEO Quake bears many similarities to the previously mentioned tools, I have mentioned it here mostly for the sake of increased exposure to more options for you. Perhaps you’re not a fan of the layout/formatting of the other tools, and want something more detailed (which Quake definitely is). Quake also stays updated pretty regularly, so you’re getting a lot of fresh input throughout the months.
Please note that all of these tools can be found on the Chrome Webstore.
Guest Author – Mike Lamardo is an internet marketer and blogger for many tech, science and digital satellite TV websites.