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Visit Magazine using instagram algorithms to predict travel trends

July 22nd, 2020 by Tanbir

At Visit magazine, we’re always looking for the next trending travel destinations to check out, experience, and share with our audience. We’re incredibly interested in just how much today’s millenniums & social media influencers travel, so we’ve been hard at work building tools and collecting data that can help us predict the future for travel trends after covid-19 when the world opens up again.

As part of our efforts, we’ve created a list of the top 10 trending travel destinations in 2020 based on an algorithm that we developed that takes several variables into account:

We collected the answers from over 100,000 of our millennial Instagram followers, to the question: “If you could travel and visit any place in the world, where would you go?”

We’ve tracked and made analyses of Instagram geotags from the 100 most highly followed travel influencers on Instagram. For example: @Whatthechick (2.5M followers) @Gypsea_lust (2.1M followers), (@Doyoutravel (2.7M followers), along with many more to see exactly where these trendsetters are traveling and visiting.

The #1-ranked destination in each of our algorithms is Bali (Indonesia), and Tulum, (Mexico), while other locations on the list include Cappadocia (Turkey), and the Greek Islands (Santorini, Mykonos, and Zakynthos).

“We’re always curating the most wonderful and special worldwide locations on @Visit to motivate social media scrollers to explore the world they stay in – whether they want to take a tropical vacation, spontaneous weekend trip or a cozy cabin winter getaway,”

says Visit founder Mads Nordsveen (@Mads).

“We’re excited to acquire this incredible data from our giant following and the most influential travelers on Instagram to share with our engaged, wanderlust-minded audience. Together, we can unlock the next must-visit destinations.”

Visit’s Approach

Boasting of over a million social media followers, Visit, a millennial-centric travel media platform conducted an inquest into the current top-10 travel destination for millennials in 2020. The number 1 spot people want to travel to? Bali, Indonesia!

For its approach, Visit posed the question: “if you had the chance to travel and visit any part of the world, where would you go?” Visit amassed data submitted from hundreds of thousands of millennials following its Instagram account and also checked the locations with the highest number of geotags amongst its millennial followers.

Below are the 10 most desired travel destinations in 2020 as voted by millennials.

  1. Bali, Indonesia

Bali is well-loved and revered by thrifty backpackers who seek to enjoy extremely affordable and exciting outdoor seaside sights ranging from beaches to the jungle. Some of the most popular attractions in Bali include the Sacred Monkey Forest that is packed with a variety of monkeys. Not to mention, the Uluwatu surf and the fascinating choice of street food to choose from, all for very cheap, makes Bali a once in a lifetime destination.

Bali is the complete tourist destination, where people from all walks of life come together to visit shrines, attend wellness retreats, and seek the services of healers.

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  1. Tulum, Mexico

Tulum is perfect for young travelers because it’s an affordable city that has a relaxed atmosphere and a coastline littered with amazing beaches. On the beach, there are several rustic huts and a number of yoga retreats to keep visitors engaged. In addition, Tulum boasts several outdoor activities and attractions such as the ancient ruins and “cenotes” (a cave sinkhole located underwater).

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  1. Amsterdam, Netherlands

Amsterdam is an affordable city with an amazing culture, hence making it a top attraction for young people. The city is famous for its top-class museums, its varieties of “coffee shops,” and the lovely inter-city canals that transport you into another world. Speaking of affordability, biking is common in this budget-friendly European city, and it can cost as low as $10 to rent one for an entire day. There are also several affordable hip hotels scattered across the city, such as the stylish Hotel Not Hotel.

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  1. The Islands of Greece

Greece is well known for its amazing beaches, and its coastline will leave you in complete awe. The Greek islands like Mykonos, Santorini, Naxos, and Corfu all boast beautiful golden beaches, flawless shorelines and sunsets, and crystal blue azure waters. In the summer, hotels can be expensive in the ancient cities, but you can always find great discounts on Airbnb.

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  1. The Maldives

There are only a few places on Earth that maintains a greater beauty, atmosphere, and serenity than The Maldives.

Far from a cheap travel destination, the tropical group of islands used to be famed for its crystal-clear shallow waters and amazing beaches. However, the Maldives is now a famous tourist hotbed for wealthy travelers looking to bask in luxurious five-star resorts that are often fully furnished for both convenience and privacy. Resorts are located on individual islands, and they do not accommodate more than 80 spaces at one location, so it’s not uncommon to feel like you’ve got the place to yourself for several days at a time.

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  1. Marrakech, Morocco

Marrakech is a classic medieval city with origins that can be traced back to the Berber Empire. The city is kept alive by the vast glitter and array of gardens, textiles, sounds, and smells. Visitors are often stunned by the intriguing labyrinth of alleyways where bazaars and the souks (markets) go unimpeded all day and night long. There are a variety of cheap items in Marrakech from jewelry to textiles that evoke the true Northern African culture that has become so famous.

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  1. Positano, Italy

Perhaps one of the most romantic places you can visit in Italy, the Amalfi coast is a place where colorful buildings in cliffside villages meet the beautiful and towering coastline of the expansive Mediterranean sea. From Naples, the coastal town is only a few minutes by train, or you can also hop on a scenic boat ride to fully immerse yourself in the blue waters surrounding the city.

Positano is one of the most famous towns in the region. You can enjoy impeccable seafood and bask on beautiful beaches. You can also rent a boat to get a closeup view of the astonishing coastline.

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  1. Cappadocia, Turkey

Many young travelers have alluded to the sheer beauty and wonder of Cappadocia. The ancient and quaint town is a geological wonder. Home to towering boulders and sprawling hills, as well as churches, and hotels that look like they have been formed from a cavern, this city is unique in its natural and man-made beauty. The town has an amazing topography, and one of the popular activities here is to launch a hot-air balloon and watch it float above the sky from an aerial view.

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  1.  Lofoten, Norway

Located in northern Norway, the Lofoten Island is swathed across the turbulent waters of the Norwegian Sea. The island is famed for its natural attraction – the world renowned midnight sun, the mystical northern lights, and picturesque, small Nordic villages. The island also promises an awe-inspiring landscape that is enthralled with deep fjords, majestic mountains, surf-swept beaches, and squawking seabird colonies.

Popular tourist activities include fishing, kayaking between islands, and bird watching.

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  1. Dolomites, Italy

Located in the Northern Italian Alps, Dolomites is a favorite location for those who adore nature. Dolomites offers an impressive and majestic landscape that features 18 magnificent peaks and over 300,000 acres of icy glaciers, pinnacles, lush forests, sheer rock faces, and verdant valleys.

This destination is famous for attracting young travelers who want to enjoy winter or summer sports. Engaging tourist activities include snowboarding, soaring the impressive landscapes in a hot air balloon, and driving through the immersive and breathtaking Dolomites Road.

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What destination do YOU want to VISIT in 2020?


Visit founder: Mads Nordsveen

Instagram: @Visit