2012 is a great year for social networking growth; at least it has been so far. This year innovative new social networking sites have appeared. Although some of them seem like Facebook clones, others are trying to reinvent the wheel. At the end of 2011, Google+ and Pinterest both were experiencing an increase in traffic. These social networking sites seem to be more gender populated! Google+ favors men while Pinterest favors women. The next question is why? This article will discuss these two social networking websites and the marketing advantage these websites can give to and entrepreneur.
Google+ was in a field trial (normally Google do this via email invitation for users) finally opened up to the public on September 20, 2011. Although Google+ was not extremely popular we see at the end of 2011 Google+ starts to experience twenty million visitors. This is impressive in comparison to Pinterest’s history. Although even with these numbers Google plus continues to be underestimated. Google+ has mechanics similar to Facebook. Instead of “like” comments and statuses on Google+ you actually “+1”; also you can start “hangouts” which are essentially multiple webcam chat rooms. Once the numbers came back though Google+ showed that about 66% of their users were male; this is great news for anyone in marketing! Some businesses will want to still use Facebook as their primary internet advertising, but having a product or service that favors males over females will maximize the potential of Google+. Especially since one of Google+ has a new feature were someone can make your own “Page” very similar to Facebook. This also has showed signs of SEO potential for a business owner’s website!