Archive for the ‘Tech News’ category

10 Reasons to Add Mobile Targeting to Your Marketing Campaign

November 25th, 2014

Mobile-Advertising-BMore than half of traffic to online websites occurs through mobile devices now. Using mobile technology to promote marketing campaigns is no longer a supplement to a campaign; it is part of a core marketing effort most companies cannot afford to ignore.

Consider these reasons why mobile targeting is an essential part of marketing today:

  1. Location is key. Mobile targeting allows businesses to hone in on people in proximal areas to products and services. Immediate exposure increases the chance a mobile user will visit a physical destination.
  2. Young adults spend more time using mobile devices than any other demographic does. Any marketing effort that seeks to target young adults needs to incorporate a mobile strategy.
  3. It’s accessible. Most adults keep a mobile device within reach.
  4. Mobile searches lead to conversion. Most searches made on mobile devices progress to further action on the site, and roughly half will lead to sales.
  5. It is becoming more common to see consumers who only use mobile devices. If this trend continues, mobile marketing will become even bigger.
  6. There are far more mobile phones in use than there are computers.
  7. Upwards of 80% of consumers use phones to assist with their shopping.
  8. CMOs of large companies have started dedicating large portions of their marketing budgets to mobile marketing technology, expertise, and campaigns.
  9. Online coupons are more likely to be redeemed than even the best-placed banner ad.
  10. There’s huge potential for viral trends. Considering the billions of people worldwide who are active on mobile devices, the chances of a marketing idea spreading like wildfire increases with every exposure.

» Read more: 10 Reasons to Add Mobile Targeting to Your Marketing Campaign

Discover PTEngine -The Ultimate Tool To Guide Your Site To Perfection

November 23rd, 2014

Logo800pxHaving a website promote your services or products is a vital part of your marketing campaign. The most of your customers will be found online, where they will have a higher chance to notice a new advert.

When making a website, you are letting them get informed, thus allowing them to make a choice regarding whether or not would they be interested.

This is a dream come true to internet marketers

Notice that many internet marketers would like to know what is their direct impact on the specific market they have targeted with a campaign, so that they could pinpoint their exact degree of their efficiency and see whether or not the campaign was fruitful.

There is a technique used to determine the popularity

You may hear about a specific technique which is going to ensure that this type of information is revealed to the people who are interested. That one is called heatmapping.

While it has nothing to do with the physical representations of these words, it is still extremely efficient and it is one of the main information sources internet marketers can receive about their efficiency.

» Read more: Discover PTEngine -The Ultimate Tool To Guide Your Site To Perfection

Making the Most of Your Endicia Account for Ecommerce

November 22nd, 2014

PrintThe world of ecommerce is an exciting and always changing one. How you approach your operation – a top-to-bottom approach – will ultimately dictate the performance of sales. Recent studies have proven that online shoppers want cheap or free shipping. Since offering free shipping is generally not within budget, cheap shipping is the best solution.

By and far, more than 70% of your prospective customers want cheap shipping. Of course, shipping is one of the largest costs that you must encumber, in addition to the cost of handling and fulfillment time.

» Read more: Making the Most of Your Endicia Account for Ecommerce

Commodity Traders turn to IT and third party solutions to keep abreast of the markets

November 17th, 2014

imageFrom Energy to Agriculture, commodity traders are steadily competing with business change due to the train of new EU regulations, together with the turbulent market conditions, oil costs at 4 year low, shale petrol expectations, stagnation, and new technology, businesses depend more on their most valued assets – people.

We are now in a world that relies heavily on technology and systems. Trading firms now invest more into Trading & Risk Management systems than traders and market makers, the investment goes more into  technically sound personnel to help install, integrate and support business critical systems to help manage the day-to-day running of the business process.

» Read more: Commodity Traders turn to IT and third party solutions to keep abreast of the markets

Thought’s Power Move Real Objects

November 13th, 2014

telekinesisDr. Tamas Lajtner has designed real objects that move with thoughts. Dr. Lajtner has spent the last 15 years researching the force of thoughts. The Lajtner Machines are based on the results of this research. Lajtner Machine will soon be produced and manufactured in the U.S., making the new endeavor a U.S.-based enterprise. More detailed information about the exciting new challenge of the Lajtner Machine can be found at http://www.lajtnermachine.com. where the host is Mr. Lajtner Jr.

The slogan of Lajtner Machine describes the whole project: Lajtner Machine. Move real things with your thoughts!

» Read more: Thought’s Power Move Real Objects

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GPS Navigation – Keep it Up-To-Date

November 13th, 2014

gpsA GPS receiver is a great tool and I think one should be on every-one’s “must have” list for vehicle navigation.  This tool, like all tools, is only as good as the care it gets after purchase.

The day your GPS tracking receiver is manufactured and loaded with the necessary maps and waypoints, is the day it begins the slow, but certain path toward obsolescence.  Believe me, I speak from personal GPS experience.  I have used GPS both in a professional manner as a Land Surveyor, and recreationally, having purchased my first unit, a Garmin 12xl shortly after its introduction in 1998.

» Read more: GPS Navigation – Keep it Up-To-Date

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