The endless search for the latest fashion trends and fitted clothing are snags of the past. Hong Kong start-up Whoolala has received a major investment and is launching its game changer to the fashion industry.
The Whoolala application is available on Hong Kong AppStore from today and it is promising to change the way people are buying clothes online.”Whoolala is the only platform that openly resist any ads, we don’t show any unfitting clothes, we don’t push you things you won’t like,“ describes Steve Murray, Whoolala CEO and co-founder. By utilising a unique learning engine, Whoolala is always learning your preferences so you can be sure that whatever you find will be fresh and fitted to your style. It also enables users to get inspired by the style of their friends or brands they follow.
Additional elements that make Whoolala unique are its cooperation with independent fashion designers and brands. “We defy uniformity. Everyone is unique and we are here to support this. That’s why we don’t feature the dull brands and we only bring fresh, young and beautiful pieces that will make you stand out of the crowd,” says Lukas Hlavac, COO of the company. Whoolala already has many fashion brands onboard and is expanding quickly. “New designers calls us every day asking us to join. We carefully filter the quality ones so our users would always be satisfied with what they see,” adds Lukas.
Hong Kong is the first market that Whoolala is entering. Mainland China will follow in 2 months and in 2016 Whoolala plans to expand to Europe and USA. With the strong support of its major investor, gNetop, the platform will evolve further to accomplish its mission “Stop searching, start finding.”
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