Nudge (nudgemobileapp.com) is a great new app out of San Francisco, which just launched in New York, Los Angeles, Washington D.C., Chicago, Houston amongst others. Nudge’s focus is on inspirational activity sharing, such as the best hike you have been. It allows you to create, explore and share inspirational activities and also has preference-based searching to help locate great experiences with very little effort.
The platform highlights five categories: Nearby, Out there, Serendipity, Latest and Upcoming. Nearby gives the user activities from within a 50 mile radius, Out There consists of activities from anywhere in the world, and Serendipity contains ‘nudges’ with no ‘time stamp’, respectively. Upcoming has activities which are close to happening. I saw a couple of activities that I would personally love to do – and added them to my list. I was then notified and they even helped me book the activity, which was awesome.
There’s one simple goal – make sure everyone is ‘in’. Being fresh of the boat immigrants, the founders one Palestinian Al-Hassan Hleileh (‘Al’), Stanford MBA and one Indian Praveen Yarlagadda, former Senior Branchout Engineer, were sick and tired of hearing about cool things after they happened – so they decided to create Nudge, an idea that grew out of the travel space at Al’s alma matter Stanford.
Nudge is currently a webapp, coming soon to mobile, which allows people to crowd source activities they know with an up-vote system. ‘We are bringing word of mouth on inspirational activities – online’ said Al-Hassan. Today, it is very difficult and time consuming to keep abreast of the latest happenings in the world of leisure, travel, hikes, biking, surﬁng, concerts, yoga, and everything else you can think of. Al-Hassan learned this ﬁrst hand when spending countless hours trying to ﬁnd a Sunday activity to spend with his girlfriend that matches his interests, location, budget and schedule. He soon learned that the web is stuffed with offerings of for-proﬁt companies, and that affiliates of these companies have rendered search engines useless as a research tool. Yelp and Foursquare have both tried to tackle the space, but the focus on restaurants, and geo-location respectively, leaves a wide gap for inspirational activity recommendations. At the same time, there are thousands of spots that have better offerings that are going unnoticed.
This is where Nudge comes in! The new platform allows individuals to easily ﬁnd and get to activities based on interest and personal experiences termed ‘nudges’ from within their community. Nudge enables the sharing of activities to give everyone access to the most enriching experiences, and the product’s roll-out will include preference-based searching. “What Twitter did for ideas, Facebook for social, Instagram for photos, we want to do for activities’ said Praveen Yarlagadda.