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Small Business Websites: Today’s Major Challenges

October 15th, 2013 by Tanbir Leave a reply »
     




home_imgOne of the biggest misconceptions that small business owners face when it comes to their website is the fact that they think fast website design essentially means a cheap looking, non-interactive website. This is far from the truth in the majority of cases. In fact, when working with an effective company or platform, a fast website design can actually mean nothing more than what it says – a website design that is delivered on a timely basis. When it comes to small business, perception is everything. The same is true for small business websites. When visitors land on your website they want to see diversity, interaction and responsive page elements. While this does not necessarily mean using nothing but flash designs and elements, it does require you to be a bit more creative when choosing your layout and content.

Competing with Larger Businesses and Franchises

If you notice, many franchise companies have the same exact website that is linked to the corporate landing page and branches off into their individual location sites. While this is usually included in the franchise perk benefits, it actually poses a challenge to the individual franchises, and in turn, an advantage to small business websites. As a small business, you do not have a larger authority to answer to. You are free to design your website as you see fit and include elements that you feel will appeal to your target market.

While financing has become a difficult challenge that all small business owners face, especially when it comes to their website, it does not have to be. There are plenty of different cost-effective ways to develop a fast website design that incorporates all the vital essentials for small business, as well as attracts various target markets. Breaking down each individual stage of small business website development can help you establish more effective ways to overcome the challenges that so many face.

Be as Self-Sufficient as Possible

In order to implement a fast website design and an overall effective website, you will need to provide a decent amount of information regarding your products, services, company history and value you can offer. To ensure the fastest production output, many small business owners use programs such as Page2Site to develop their own fast website design and get the ball rolling. This works as an advantage in your favor since you will then be able to upload content and images directly to your site without spending weeks going back and forth with designers and coders on what you would like to include.

Adding your social media presence to your website can also help you overcome many disadvantages and challenges that you could face along the way. Since your social media pages will surely already have traffic established to them, they are the perfect resource to utilize to rive traffic to your website. Let people know that your website is up and running and divulges much more information about your business that will  be helpful to your markets.

Page2Site offers a fast website design that generally turns your Facebook page into a new website in just minutes. How can this help you overcome challenges?

  • Eliminate the need for costly coders and development teams
  • Reduce the amount of redundant information you will need to add on your website and social media pages
  • Integrates all of your accounts automatically
  • Reduces monthly overhead dramatically

In these modern times, it is vital for small business owners to evolve with technology, marketing strategies and production as best as possible. Time management and lack of funding are two of the most critical challenges to face. However, they are solutions that leave you with more time to focus on other tasks while you generate potential new income, and attend to your important customers.

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